VERSION 1.1 · 2026

Brand Guidelines

The definitive reference for presenting Native EMF — a unified, professional, and trustworthy identity across every touchpoint.Helping you create a Low EMF environment in a technological world.

Explore the system Request assets

01 · Who we are

Brand Story & Values

The name Native EMF refers to the electromagnetic fields that occur naturally in our environment — the kind that existed before the discovery of electricity in the 1800s. Our mission is to help people return to a more native-like EMF environment without abandoning modern technology.

Transparency

We publish the EMF measurements behind every product decision and invite customers to ask questions. Open dialogue over sales pressure.

Science-Based

Recommendations rest on objective, empirical measurement — measurable data and verifiable results, never speculation.

Education-Focused

We help people understand EMF and decide for themselves, rather than debate policy. Knowledge empowers action.

Community-Driven

We encourage readers and customers to share their own ideas and experiences as we build a supportive community.

02 · The mark

Logo Guidelines

The logo pairs the waveform symbol — the electromagnetic frequencies at the heart of our work — with the wordmark, set in rounded geometric Comfortaa. They always travel together as one unified mark.

native EMF

Primary — light backgrounds

native EMF

Reversed — dark & photographic backgrounds

Clear space

Keep clear space on all sides equal to the height of the “E” in EMF.

Minimum size

Print: 25 mm wide (1 inch)Digital: 100 px wide

smallest legible mark

Logo misuse — never

Stretch, compress, or distort proportions
Rotate the logo
Recolour outside approved variations
Add shadows, gradients, or outlines
Place on busy or low-contrast backgrounds
Separate the waveform from the wordmark

03 · Colour

Colour Palette

Deep navy and blues evoke trust and professionalism; teal accents carry the natural, organic spirit we champion. Tap any swatch to copy its hex.

Primary

Secondary

Neutral

Colour proportions

A balanced 60 / 30 / 10 split keeps layouts calm and legible.

60% Neutral

30% Primary

10%

All combinations must meet WCAG 2.1 AA contrast. Dark text on light, light text on dark — always test before shipping.

04 · Type

Typography

Nunito Sans is our primary typeface — a geometric humanist sans that balances professionalism with warmth. The logo wordmark alone uses Comfortaa.

Primary · interface & body

Nunito Sans

300 · 400 · 600 · 700

Logo only · do not reuse

Comfortaa

reserved for the wordmark

Display72px · Light · 300

Heading 148px · Light · 300

Heading 232px · Light · 300

Heading 324px · Regular · 400

Body16px · Regular · 400

Caption14px · Regular · 400

Button16px · Bold · 700

font-family: var(--font-nunito), 'Helvetica Neue', Arial, sans-serif;

05 · Imagery

Imagery & Photography

Soft natural light, warm grading, and a peaceful, grounded mood — calm wellness and mindful technology, never clinical or fear-inducing.

Reach for

Natural environments — forests, mountains, gardens
Calm, uncluttered interiors with natural light
People relaxed in natural settings, not over-posed
Clean product shots on minimal backgrounds

Avoid

Generic or overly corporate stock photography
Device-heavy or excessive-screen-time scenes
Dark, gloomy, or fear-inducing imagery
Over-saturated, artificially processed colour

06 · Icons

Iconography

Line icons with a consistent stroke and rounded corners, drawn from Phosphor (the set used throughout this site). Colour them Primary Navy or Primary Blue.

07 · Voice

Voice & Tone

Educational, supportive, and empowering. We make complex topics clear without condescension or fear-mongering.

Knowledgeable, not preachy

We share science and measurements without lecturing — data first, then let people draw their own conclusions.

Helpful, not alarmist

We focus on practical solutions rather than dwelling on problems. Messaging empowers action, never anxiety.

Transparent, not salesy

We openly share methodology and reasoning, and avoid pushy tactics in favour of education.

Friendly, not casual

Warm and approachable yet professional. We avoid jargon, but never oversimplify.

08 · Certification

Certification Marks

Marks awarded to accommodation providers and partners. They must never be altered, recoloured, or modified, and may only be used while certification is current.

NativeEMF Approved

Awarded to properties meeting our highest EMF compliance standards. Min 80px digital / 20mm print, with certification year where space allows.

8.5

NativeEMF Ranked

Indicates a property surveyed and rated on a 0–10 scale. The numerical rating must be displayed clearly alongside the mark.

09 · Resources

Contact & Assets

Logo files, colour swatches, and templates are available on request. We respond to brand enquiries within 2 business days.

sales@nativeemf.co

www.nativeemf.co.uk

Thank you for helping us maintain the Native EMF brand. Together, we create healthier environments.